How To Create The Right E-mail Marketing Strategy For Your Brand.
Email marketing evolved hand in hand along with the advancement in technology, in recent decades. There are numerous marketing techniques available, namely through social media, TV, advertising hoardings, email marketing, e-marketing etc. Out of various marketing options, email marketing is inexpensive, reliable, plausible and credible and if accomplished accurately, can attract the right audiences. Email marketing is the process of sending a business-related email to the targeted population for the purpose of advertising the goods and services.
There are various types of marketing techniques available through email. In this article, we will understand a few of them, talk about the oldest form of strategy and discuss how to choose the right group of people as a target community.
Types of E-mail marketing
Knowingly or unknowingly we all have at some point in our life used commercial e-mails. When we order something from an application or do a transaction or reset our password, we get an email confirming our actions. Those are called transactional emails. They serve as a piece of evidence to our doings. The transactional e-mails can sometimes contain other bits of relevant information also. This might include, knowledge of upcoming products, new services, early sale information, changes in services, complete how to use guide and so much more. All the information contained is strictly for the benefit of the customers and to provide them with high notch services.
Then there are direct emails. They include the information about sponsoring a product, new and upcoming events, etc. They are usually sent to targeted audiences, but can be considered as spam by some.
E-mail Newsletter
Email newsletter might be by far the oldest strategy of email marketing. Although a lot of marketers would argue that this is not the smartest strategy, if done correctly, they can be of high significance. Newsletters contain information about new upgrades, products, behind-the-scenes of the making of the products, user guides, etc. They can be sent along with transactional emails to be more effective. The design of the newsletter should be simple yet effective enough to gain individuals attention and should contain all the eye-catching information. They can be used to create awareness of a brand, to ensure customer’s loyalty, to gain customer’s trust, or to gain feedback and responses. The newsletters can also be used to increase the popularity in social media. By providing links to different social media applications, marketers can increase the number of subscribers and magnetize an array of people. Do keep in mind to post different contents on different platforms so as to prevent repetition.
One should see that these newsletters are to be customized. Different groups of people have different needs and requirements. Some might want a new newsletter every week, while others would prefer it once every month. The statistics show that about sixty percent of people prefer it once a week, while eighty percent prefer them once a month. Only about ten percent want the newsletter every day. Some people might want a newsletter containing all the information, while others might opt for a few they deem necessary enough. The design, regularity, feedback and information all together constitute a good newsletter. They should be formulated precisely, one worthy enough to not be termed as a spam.
E-mail Subscribers list
All the above-said processes would be a complete failure until and unless you have a decent list of targeted audiences. Thus, it is important to create a list of the loyal clients before planning email marketing.
The number of subscribers could be incremented in various ways. Like for example, asking people to sign up for the newsletter when they avail any services from the business platforms, giving them a discount for joining, promising them to be the first to know about the company’s new product and upgrades, offering them free gift for sharing with a certain number of friends, asking them for signups through social media applications and many more. Using these strategies, the commercial sector can build a platform for devoted customers, advertise the brand, spread awareness about it and add more number to the targeted list.
E-mail marketing is a highly sought out marketing strategy. Everyday billions of commercial emails are being passed between the people and the company. In today’s era, e-mails are a common occurrence, providing a perfect stage for marketers. Although the trend of e-mails is slowly declining and that of social media is surging, e-mail still tends to be one of the first forms of communication among different commercial sectors and consumers. With proper marketing scheming and campaign, designing, selection of target audience, and feedback and responses, email marketing helps to build positive relationships between the business and the customers and gives the businesses an economical yet durable marketing strategy.
