WHAT IS MICE TOURISM?
It is estimated that the Mice Tourism industry will reach 1200 billion in 2025.
It is also known as Business events in some countries, is a type of Tourism in which sizeable groups, generally planned well in advance, is brought simultaneously. It draws both domestic and international delegates.
Mice Tourism stands for :
Let’s discuss each term briefly.
Here groups of people come together to discuss and exchange ideas for instance meeting in hotel rooms.
Incentives are associated with the Trips (tours rewards and recognitions) offered by the institutions for achieving business performance and organizational goals.
They are linked to attending meetings with an extensive number of participation in conferences and conventions or other organized events which can also be last for few days and sometimes including the general public.
A platform where a large number of buyers and sellers meet and interact with one another to launch products and services for instance Trade Fair in Pragati Maidan, Delhi.
Examples of Mice Tourism are:-
MICE TOURISM IN THE INDIAN ECONOMY
As per the highlights of the FICCI – Yes Bank report titled ‘Indian Inbound Tourism Unlocking thee Opportunities’ the Indian tourism sector is likely to grow 6.7 percent per annum by 2029. According to India ICCA 2019 (International Congress and Convention Association), India ranked 128 with 158 meetings, the USA ranked 1 with 193 meetings. Mice Tourism has a great potential to generate income, foreign exchange, employment opportunities that can contribute to the development of the Indian Economy.
Singapore South-East Asia country is one of the top Mice Tourist stations in the region, India can analyze the model of that country to uplift the Indian economy.
Gujarat has announced the tourism policy for 2021-2025 to make Gujarat a hub of Mice Tourism and to provide livelihood and employment opportunities that can directly or indirectly contribute to the Indian Mice Tourism industry.
INDIA’S SCOPE IN MICE TOURISM
This sector is expanding rapidly worldwide. The United States and countries in Europe are leading the list of best Mice-Tourism industries in the world. For now, India’s immediate neighbor China is leading the stage along with Singapore.
With the advent of the 5-star accommodation units in India, Mice Tourism has explored India’s potential. India can become a leader in Mice Tourism in the Asia Pacific Region leaving behind countries like China and Singapore even The United States of America and Europe. India has a great advantage of preferred locations, delegates attending meetings and conventions preferred to come with their families they would have like to wander that place, it can give a push to our Mice tourism industry.
New Delhi, Vigyan Bhawan and Kochi International Exhibition center has good means to grasp fortunate conferences and exhibitions.
FACTORS IMPACTING MICE TOURISM
Though India has played an enormous role in shaping and developing Mice Tourism in India a lot remains to be done. Let’s see the factors impacting Mice Tourism is a lack of Sustainable Tourism, Government support, not having robust government regulations and policies, lack of impressive infrastructure connectivities. Not to worry Indian Government are doing their best to improve the tourism industry.
INITIATIVES TAKEN BY THE GOVERNMENT OF INDIA
Several steps have been taken by India to improve our tourism sector as per PIB (press information bureau) Government of India Ministry of Tourism. Let us discuss a few of them.
1.Extension of the e-visa facility to citizens of 167 countries
2.Promotional activities have been taken to generate tourist markets with active participation in travel fairs and exhibitions; organizing roadshows, “know India” seminars, and workshops.
2.Restoration of Incredible India website to provide more specific information about tourist destinations in India.
3.Availability of 24×7 toll-free multi-lingual helpline number in 12 international languages.
HOW TO PROMOTE MICE TOURISM IN INDIA?
As per the FICCI (Federation of Indian Chambers of Commerce and Industry) – Yes Bank report India’s Mice Tourism is growing at 8 PC a year.
India has enough potential and preferred locations to attract Mice Tourists. Investment in Building Infrastructure, Marketing, Maintenance, Better Road Connectivity, Air Connectivity, Skill Development, Empowerment of local-level organizations and entrepreneurs, Pumping of the Government’s Financial backing, and development of convention centers would be beneficial to attract tourists globally, in India. Following the above will help to reach the final destination.
New Delhi, Goa, Mumbai, Hyderabad, Gujarat, and Bangalore along with other states have contributed to the development of Mice Tourism in India. Some emerging states like Uttar Pradesh, Rajasthan, etc are doing their best efforts to attract Mice Tourism.
1. Collaboration by the Ministry of Tourism with other stakeholders
2. Penetration of new methods of technology along with Research and Development center
3. Creation of Centralized Authority
4. Penetration of Incentives and subsidies
5. Strong Skill Development programs specifically focused on Mice Tourism are the need of the hour.
The above suggestions are very helpful to boost and achieve the goals of India’s Vision for the Huge Mice-Tourism industry.