INTRODUCTION (Key Elements required for building a BRAND!)
WHAT IS A BRAND?
“BRAND” can be defined in various ways and is not limited to a particular definition. Experts or the “BRAND” creators have different opinions and views.
For ordinary people, a BRAND can be defined as an identity which highlights an Organization or a Company. “BRANDS” are the key ways in which a company gains success.
The various products we commonly use are all brand oriented.
WHAT IS THE NECESSITY TO CREATE A BRAND?
Probably a question everyone should ask about! Branding is necessary for the company as it creates an impression on the customers. Customers, who are brand oriented or are inclined to branded products get easily inspired by the branding style or the outlook capacity of the company. When the customer can relate or communicate with the class the brand provides, the customer sticks with it because it suits them and the company gets a loyal customer in turn.
Also, it’s not limited to getting customers but to attracting more people with a wide range of choices. A company, during they launch various products, first do their market research on them. For example, a fashion-oriented company tries to launch a new range of fashion items. First of all, clear up the market research and then proceed on to the demand for the product, they take upon surveys and then after some more procedures, they decide whether to launch it or not.
Branding is not an easy job. It measures whether the company will have success or not.
HOW ARE PEOPLE BENEFITTED FROM BRANDS?
Brands express who we are. The mobile phones we use, the food we prefer, and the fashion we follow. We like them because we are comfortable with them.
There are general categories of brands like tech, food and beverages, health and fitness, fashion, etc. People choose a product that outshines their personality and adjusts to their lifestyle.
Each person has their comfort brands which they prioritise when it comes to their personal space.
Brands help people to save time. Once a consumer builds trust in a brand, instead of searching and hopping around looking for products they might like, they directly decide to go to the particular brand they are comfortable and familiar with in the expectation that they will find products as per their choices.
WHAT ARE THE CRITERIA TO BUILD A BRAND?
Brand Building is a procedure. An organization of various ideas are required to create a brand. A brand should be crisp and unique, differentiating it from the other varieties.
- Brand Identity
It is an important factor in any type of brand creation, it is the way how the brand wants to be perceived by folks. Identity is necessary to increase the growth of the company. Advertisements play a huge role in the creation of a brand identity. Various social media platforms like Instagram, Facebook, Whatsapp, etc are the paths through which a company can get its online audience from.
- Brand Image
The brand image includes the services and the products it provides to the customers. It is the quality and quantity of the brand’s services that are viewed from the perspectives of the customers. The customers are the judges here. They can judge by weather the brand is providing them with their needs.
- Uniqueness
A brand should be differentiated by it’s unique styles. The capability of popping out even in the dark is the charm. The uniqueness of the brand will help it to be always on the tending. A tending or a hit brand is every customers’ first choice.
