Woocommerce retailers

Set Your WooCommerce Retailer up for Success This Cyber Weekend


 Woocommerce retailers in few simple steps

Cyber Weekend 2021 is only a few brief weeks away, but when your websites aren’t prepared for an inflow of buyer exercise, you would possibly miss out on record-breaking site visitors and gross sales.That’s as a result of this yr’s vacation gross sales season, which kicks off Nov. 26, is shaping as much as be the biggest eCommerce shopping period ever! Ensuring your websites are prepared for the anticipated surge is vital to capitalizing on this chance.

So how do you put together? For those who attended our latest Ignite virtual event, you heard concerning the significance of guaranteeing your WooCommerce retailer not solely survives however thrives from Cyber Weekend all through the whole vacation season (and past).

Whereas the session covers particular techniques and options you need to use, together with must-have WooCommerce add-ons and plugins that may take your retailer to the subsequent degree, WP Engine’s eCommerce hosting plans are the easiest way to entry all of those options and options in a single place, from a single supplier. Plans at the moment are obtainable with a 60-day money-back assure!

Find out more about WP Engine’s eCommerce Hosting Plans 

On this article, we’ll present you the way new and present WP Engine clients can begin utilizing our eCommerce internet hosting plans, in addition to a step-by-step information for organising very important options like Instant Store Search. Right here’s what we’ll cowl:

How one can Get Began with WP Engine eCommerce Internet hosting 

Optimizing your eCommerce retailer with WP Engine is straightforward for each new and present clients.

For those who’re taken with migrating an present WooCommerce retailer to our platform from one other supplier, you’ll be able to speak to one of our specialists at any time for a walk-through of our free, automated migration plugin and straightforward retailer setup. Take a look at the video under for extra!

In case your eCommerce retailer is already hosted on WP Engine’s platform (otherwise you wish to construct a brand new eCommerce web site utilizing your WP Engine account), upgrading to eCommerce internet hosting is just a matter of choosing your new plan and right-sizing your obtainable sources to accommodate anticipated (and surprising) fluctuations in site visitors.

This breaks down into two classes. If your corporation doesn’t expertise seasonal site visitors spikes (nor do you count on to see higher-than-normal site visitors at sure factors all year long), you would possibly choose one among our shared internet hosting plans on the Startup, Skilled, Development, or Scale ranges—which you are able to do on our eCommerce page or by way of your User Portal.

However for those who’re aiming on your greatest Cyber Weekend but, and also you wish to be sure that your web site is prepared for the approaching throngs of consumers prepared to purchase your merchandise, get in touch with one among our answer consultants to discover a tailored, devoted internet hosting answer that may meet your wants.

Discovering the Proper Assets for Your eCommerce Web site 

Ensuring you’ve gotten the suitable sources in place earlier than Black Friday kicks off is important to serving the entire site visitors that involves your web site with an optimum consumer expertise—earlier than, throughout, and after the busy gross sales cycle.

Startup, Skilled, Development, and Scale plans all present wonderful worth for on a regular basis eCommerce site visitors with constant, strong efficiency and eCommerce-specific options like ElasticPress.

However Cyber Weekend isn’t simply one other day on the store, and the eCommerce vacation season historically generates a good longer, sustained spike in higher-than-normal buyer exercise.

Throughout this era, many retailers count on a gentle stream of hundreds of holiday makers an hour, over the course of a month or extra. For this, we advocate our customized devoted internet hosting options, which take note of your corporation goals and guarantee you’ve gotten the burst capability wanted to seize excessive quantity, excessive concurrency gross sales this Cyber Weekend and past.

And whereas efficiency is crucial for eCommerce success, securing your web site and the information you acquire from clients is equally if no more essential.

WP Engine has you coated right here as nicely, with enterprise-grade eCommerce safety for WordPress together with platform protections from unauthenticated file system entry, managed WAF, DDoS mitigation, encrypted international community routing, and federated id options—all on a platform that has completed a SOC 2 Type II examination for safety and availability.

As you take into account your choices, ensure you speak with one of our specialists, obtainable 24/7, who may help you consider the variations between plans and discover the right match on your web site’s wants.

Organising Instantaneous Retailer Search, Powered by ElasticPress

When you’ve arrange your eCommerce internet hosting plan, it’s essential to begin getting essentially the most out of it instantly.

Organising Instant Store Search, which is powered by ElasticPress to utterly overhaul the search expertise in your eCommerce web site, is likely one of the best methods you can begin seeing eCommerce outcomes. We’ve seen 18% enhancements in gross sales from merely taking this step and bettering the search expertise on your web site guests.

To get began, you’ll be able to both add a brand new eCommerce web site or choose from an present one inside your Person Portal.

For this instance, we’ll begin by including a brand new eCommerce web site (Utilizing the “Add web site” possibility) and choosing “Begin with an eCommerce web site” within the tile menu on the heart of the display.

Getting started with Instant Store Search

On the subsequent web page, you’ll choose your web site atmosphere and title it:

Adding Instant Store Search to your site

With that accomplished, you’ll be able to log in to the WordPress admin space, the place, as a brand new eCommerce plan consumer, you’ll see the ElasticPress plugin is already put in and energetic.

Clicking into the ElasticPress settings, you’ll be able to see how the plugin has already been preconfigured for eCommerce.

ElasticPress settings

Particular options geared in direction of bettering the eCommerce expertise embrace:

  • ​​Improved publish search: Energy search throughout all your WordPress content material.
  • Autosuggest: Counsel search queries to your customers whereas they kind!
  • Sides: Add filter controls to your retailer so patrons can filter merchandise. E.g. t-shirts, crimson, dimension M, On Sale, and so forth.
  • Customized Search Consequences: Manually outline search phrases you need merchandise or posts to “rank” for.

Take a look at this post for a better take a look at these options, together with video examples of Autosuggest and Fuzzy Search in motion. For extra details about Instantaneous Retailer Search, together with the way in which it makes your web site even quicker by offloading ElasticPress server requests, try the technical documentation here.

Remaining Preparations for Cyber Weekend 2021

As you prepare for this yr’s eCommerce rush, it’s smart to proceed testing your web site whereas on the lookout for extra enhancements that may be made throughout the buying expertise.

Internet hosting your WooCommerce retailer with WP Engine will can help you go that further mile, with peace of thoughts that big-ticket objects corresponding to server sources, safety, and the power to scale when wanted are already taken care of.

As soon as Cyber Weekend rolls round and also you’re crushing your eCommerce objectives, you’ll even have peace of thoughts that extra of your cash is staying in your pocket. In contrast to different in style eCommerce options like Shopify, WP Engine doesn’t take a share of your gross sales—you pay on your plan and that’s it.

So, with Cyber Weekend developing shortly, what are you ready for? Optimize your WooCommerce retailer in the present day and buckle in on your greatest vacation season but. With a 60-day money-back assure, WP Engine’s eCommerce internet hosting affords you the easiest way to prepare for a recording-breaking gross sales cycle!

Discover out extra about WP Engine’s eCommerce internet hosting plans here, or speak to a specialist now for extra info. 

Sunil Kushwaha

I am an innovative teacher and blogger. My intention is to create content for students, parents and teachers. Please support me in this mission by sharing the contents of this blog in your social networks.