How one can Promote Your Weblog on Social Media


Promote Your Weblog: As an Expert

You’ve labored actually arduous to get the place you’re. Go forward, toot your personal horn. You deserve it. We all know operating your personal web site may be tons of arduous work — and that’s not even counting the challenges, studying curves, and (most likely) late nights you’ve endured within the means of getting the place you are actually.

That being mentioned, nothing is extra demoralizing than placing your finest efforts on the market on the net for everybody to see, then scanning your analytics and seeing low web page views in your weblog or web site. Certain, numbers aren’t every part, and visitors takes time, however seemingly you’ve began producing content material with the hopes you could get eyes in your web site, and finally, the web site you’ve labored so arduous to create. We would like that for you, too.

In an effort to develop your advertising and marketing toolbox and drive rush-hour-loads of visitors to your web site, we’re chatting social media — the deets of every channel and how to utilize various platforms to advertise your weblog.

Goodbye, single-digit stats. Howdy, Web page views (with a capital P)!

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Social Media, an Overview

For a lot of of you, interacting with social media is as ordinary as respiration. You do it with out pondering. Scrolling, snapping, double-tapping; it’s second nature. You realize social media properly, particularly within the how and when of your engagement with it — the common American spends two hours a day social-ing — however let’s have a look at it from a extra analytical perspective. To begin, some numbers:

Web customers are into social sharing. That a lot is apparent. And from these numbers alone, we are able to see that social media is a giant market, seemingly under-utilized or misused by many websites in producing referral visitors and selling weblog posts. Thus, tapping into these platforms means large enterprise for the promotion and growth of your blog.

How? Let’s analyze it as a advertising and marketing software.

Social Media for Your Weblog Promotion Technique

Time to don a brand new hat — that of a marketer. Ninety-one percent of retail manufacturers use two or extra social media channels, and 81% of small and medium companies use some form of social platform. To construct and have interaction audiences, it’s essential be socially related to generate more traffic to your site.

As a result of social media platforms can expertise a excessive quantity of visitors and engagement, you’ll wish to leverage these crowds to bring eyes to your website or blog. Plus, it’s a budget-friendly way to market your blog (hey, we all know the purse strings are tight!)

How? First issues first. As we talked about, you possibly can most likely garner quite a lot of helpful social media information primarily based by yourself social habits, however consciously protecting your finger on the heartbeat of social dialog (consider it as honing your social listening expertise) will allow you to higher perceive easy methods to launch your social media plan of attack to construct your web site visitors.

Plus, social media is at all times altering and evolving, so it’s essential be in tune with social platforms to maintain up with the simplest advertising and marketing methodology for each. So don’t sweat algorithms an excessive amount of; simply continue learning and testing what works finest for your audiences.

Social media channels additionally current a helpful two-way system of accepting consumer suggestions and gathering related user-generated content material.

Using social media as a marketing tool doesn’t need to be difficult. We’ll stroll you thru some social media advertising and marketing finest practices, then examine how one can make the most of every distinctive social channel to advertise your content material and begin constructing visitors in your weblog.

Buckle up — and seize a pencil: It’s time for Social Media Advertising and marketing 101.

Social Media Advertising and marketing Greatest Practices

Social media advertising and marketing requires particular person, personalized efforts (as we’ll talk about later). Nonetheless, there are a number of good-for-traffic practices of normal utility you could implement in your efforts to market your weblog.

Hyperlink It

Customers gained’t wish to dig round to seek out your content material or an obscurely-hidden hyperlink to your weblog. Make it straightforward for them to find you by placing a hyperlink to your web site on all your social media channels. Make it seen and simple to navigate. When your social media content material engages them, they’ll need extra — so make it easy for them to attach with you and entry your weblog or web site.  Additionally, attempt to preserve your handles constant throughout your platforms. That may make it simpler for audiences to seek out you — and simpler so that you can construct a cohesive and recognizable model. (Sure, even blogs have manufacturers!)

Autoblog's Twitter profile.
Autoblog’s Twitter profile has a helpful and handy hyperlink to their weblog direct from their bio.

Make it One-of-a-Variety

Despite the fact that most social media channels have the identical fundamental underpinnings (sharing content material, connecting with others, and so on.), that’s actually the one tie that binds them. Every platform construction is exclusive, and so they every function on totally different fashions.

That being mentioned, the best way you promote your weblog or web site on social media can’t be one-size-fits-all. For instance, the advertising and marketing of your weblog on Instagram will seemingly not work on Fb, and what works on Twitter will certainly not work on Pinterest. You get the concept. Plus, social content material simply CTRL+C-ed onto every platform shouldn’t be solely lazy, but it surely might be off-putting to audiences — this repeat method can seem spammy. You undoubtedly don’t need that.

As you develop plans to advertise a weblog put up on social media (see subsequent level), take every platform into consideration. Then, tailor your content material to every platform individually primarily based on the mechanics of every social media channel. (Study extra about these fashions in our platform breakdown part to comply with.) And know this: You don’t need to have 15 totally different social media accounts. It’s 100% effective to pick a few and give attention to excelling at these. Know (and respect) your limits.

The WP Beginner website on Facebook.
The WordPress Newbie web site adjusts how they current the identical content material on Fb and Twitter.
The WordPress Beginner website.
The WordPress Newbie web site adjusts how they current the identical content material on Fb and Twitter.

Follow a Schedule

With every part you need to do to maintain your web site up and operating (we all know the to-do record is endless), you’ll want a approach to keep organized — and preserve your self sane — as you promote your weblog on social media. After you’ve planned out tailor-made content material for every channel, schedule your posts so you possibly can set them and go. Applications like Hootsuite or CoSchedule work excellently for this multi-channel scheduling.

Plus, scheduling content material forward of time helps you retain content material constant and faucet into one of the best posting occasions for every platform with out forcing you to be on-line each second of the day. After all, it is going to take time to determine one of the best occasions and posting frequency for every platform, so don’t fear if you need to preserve tweaking and refining your social media scheduling.

Create Buzz with Campaigns

Moderately than only a right here or there tweet or Instagram put up, you should use social media to draw audiences to your weblog in new methods. By creating social media campaigns (and utilizing hashtags in the proper locations), you possibly can implement targeted, concentrated efforts that may yield a higher return on engagement and visitors to your weblog. Plan well timed campaigns by setting objectives to your desired engagement and the way that engagement will translate to new weblog visitors.

Girls Scouts on Twitter.
Lady Scout’s ongoing #BecauseofGirlScouts Twitter marketing campaign provides them a novel approach to share content material and — bonus — invitations a lot of user-generated content material from followers and influencers.

Keep in Tune with Traits

Any more, view (artistic) bandwagoning as a superb factor. As you hone your social listening expertise, you possibly can study to faucet into the heartbeat of digital buzz and social traits on every platform and customise content material to make the most of the already-built hype to gas your efforts to seek out new audiences. So whether or not you’re driving the wave of the #InMyFeelingsChallenge, the most recent iPhone emoji, or an upcoming vacation (Nationwide Pizza Day, anybody?) or season, the pure dialog of buzz-worthy subjects can function traffic-building autos.

Maria of lifestyle blog The Glam Greek.
Maria of way of life weblog The Glam Greek makes use of the thrill of #NationalReadaBookDay to have interaction ‘grammers and promote her weblog.
American Airlines Facebook post.
American Airways makes use of Fb to share content material associated to the trending #NationalCameraDay matter.
Lego's Royal Wedding-themed Instagram post.
Discuss relevance: Lego’s Royal Marriage ceremony-themed Instagram put up was promotion completely timed.
JetBlue's Star Wars-themed holiday Twitter post.
Embracing the Star Wars-themed vacation with a smartly-designed tweet? Social media advertising and marketing brilliance. Kudos, JetBlue.

Promote Throughout Networks

Let your social media advertising and marketing efforts work collectively. As an alternative of merely recycling content material throughout platforms, share distinctive content material on every platform that connects customers to the content material on different platforms — for instance, you would share a “behind-the-scenes” second in your Instagram story whereas sharing a put up excerpt or reader remark in your Twitter. This only-get-it-here technique of social advertising and marketing will assist encourage customers to have interaction with you on a number of platforms — thus getting much more publicity to your advertising and marketing efforts.

Optimize for Cell

Prepared for a whopper of a reality? Right here goes: 91% of social media customers are accessing social channels by way of cell units. With the whole variety of cell phone customers reaching greater than 5 billion (up 4% from final yr), extra individuals than ever are accessing their social media channels on the go. Merely put, which means that your content material — each on social media and in your web site — must be mobile-friendly, optimized for smartphone-toting audiences, whether or not they’re commuting to work, on their lunch break, or in line on the grocery store.

People on train platform looking at their phones.

Don’t Neglect search engine optimization

Simply since you’re intent on upping your social sport to deliver elevated visitors to your weblog doesn’t imply you possibly can ignore the mandatory activity of optimizing your content material (and web site) for search engines like google and yahoo. We’ve acquired A-plus guides to search engine optimization — test them out here.

Hold Your Eyes on Analytics

As a result of social media modifications so typically, and advertising and marketing on the varied platforms generally is a trial-and-error course of, it’s essential preserve tabs on what’s working — and what isn’t. A social monitoring software like Sprout Social or Social Report may give you invaluable insights on social media exercise and the outcomes of your advertising and marketing efforts.

Additionally, take discover of the referral part of your weblog analytics. The place is your visitors coming from? Are audiences flocking from Instagram? Then you definitely’re doing properly on that community — so preserve persevering with efforts there. Little to no crowds visiting your web site from Fb? Appears like you already know the place to guage and modify. Staying clued in to analytics helps you not solely preserve your viewers in thoughts however also can allow you to proceed enhancing your approach to weblog success.

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Breaking Down the Platforms

Let’s break issues down. Since there are such a lot of social media platforms lately (it appear to be a brand new one pops up day-after-day), we’re going to cowl 5 important channels, figuring out what advertising and marketing efforts may appear like on every platform, and what’s vital to find out about every particular person social community.

Every channel provides you many various methods to advertise your content material, so it’s vital to be accustomed to every — together with character limits, demographics, and optimum posting occasions. Nonetheless, the time to be a social media guru is now — the practices which can be best on social media typically change over time, so it’s important that you simply sustain your social know-how. That being mentioned, it’s time to log in!


  • Usership: One billion energetic each day customers
  • Important Demographic: 18-to-29-year-olds make up 82% of customers
  • Key Occasions: 9 a.m., 1–3 p.m, Thursday–Sunday
  • Ultimate Posting Frequency: As soon as a day
  • Publish Character Restrict: 10,000 however solely the primary 480 characters are seen within the timeline. The remainder are hidden with a “See Extra” hyperlink. So, trace: finest to maintain your put up to 480 characters or much less. The remainder of your textual content will seemingly not get seen. In actual fact, experiences present that the optimum size for engagement is less than 80 characters!

Despite the fact that it might probably really feel just like the millennial model of Myspace (aka the net’s ghost city), in actuality, Fb continues to be ruling the social media sport, with whole customers reaching virtually 1.78 billion in 2020. Plus, (except for individuals over the age of 65) more than half of People in every age group are Fb customers. That’s a important vary. As a result of it largely dominates the social panorama, it’s vital — even essential — to grasp the platform in an effort to promote your weblog properly.

A recent Pew Research Center survey revealed {that a} majority of grownup People — 73% — use Fb. That being mentioned, it stays a major social platform, and whereas whole time spent on Fb each day has decreased over time to 35 minutes, it’s checked essentially the most regularly of any platform — eight times a day. Eight!

Fb permits you to promote your weblog by way of your profile, pages, and in teams. Hold posts visible — that means, embody high-quality photographs — and take into account placing your hyperlink within the textual content subject as an alternative of utilizing the automated hyperlink preview put up. This hack has been proven to help increase engagement in your put up. Plus, one other plug for visuals: Photos on posts are mechanically added to your Fb album so your audiences can entry them (together with your hyperlinks) in a single handy place.

Use partaking and alluring textual content in your posts, encouraging your neighborhood to share their ideas and opinions. And despite the fact that it’s tempting — like, aren’t they superior for turning posts into searchable content material? — keep away from utilizing hashtags. They’ve historically not been great for engagement on Fb.

Staples Facebook post of a vintage lunch box.
Loving this well timed, enjoyable, and fascinating put up from Staples.

Swap up the occasions you put up and the textual content you utilize to advertise your weblog content material (preserve it recent!) in several areas of Fb, whether or not that be in your important web page or in teams. Don’t shrink back from resharing evergreen content material combined with different helpful and related content material.

K.M. Weiland's Facebook page.
‘Creator and writing blogger Okay.M. Weiland makes use of Fb to encourage dialog and promote helpful weblog content material.

If you happen to’re trying to strive a Fb Advert to advertise your weblog, learn up on social media promoting with a information like this one.

And the final phrase for protecting issues cell optimized: 19% of time spent on cell units is spent on Fb. Simply let that one sink in for a minute. Nineteen p.c of all time spent on cell units. To construct your weblog viewers, the content material you share has to be mobile-friendly.


  • Usership: 1 billion month-to-month energetic customers
  • Important Demographic: 18-29-year-olds make up 59% of customers
  • Key Occasions: Weekdays (Thursday is shown to be the day with the very best engagement) at 5 a.m., 3-4 p.m.
  • Ultimate Posting Frequency: 5 times per week
  • Publish Character Restrict: 2,200; 30 hashtags. The best size for captions is 138-150 characters, with 5-10 hashtags.

You don’t need to be Selena Gomez or Cristiano Ronaldo — aka, Insta’s Most Adopted — to successfully attain and goal new audiences to your weblog. Instagram is rising in large methods (particularly after its buyout from Fb in 2012), that means the platform is ripe with potentialities so that you can promote your weblog or web site.

There’s quite a lot of love (and happiness) going round Instagram. That means, customers double-tap greater than 4 million posts a day. Due to this, the platform has the highest interaction rate of social networks, with 2-7% of customers interacting with every put up.

That being mentioned, there’s one other stat to pay attention to: 70% of Instagram posts don’t get seen. Yeah, you possibly can blame the brand new algorithm for that one. As a result of ‘grammers are sharing a median of 95 million images and movies every day, oversaturation can imply that audiences (together with your potential visitors) aren’t seeing what you share. As a result of the community operates by utilizing post-page engagement for selecting content material individuals will see, it’s essential work on acing your engagement sport — that means, getting individuals to work together with you. How? A couple of ideas:

Publish Your Location

Posts geotagged with a location earn 79% extra engagement so let your audiences know the place you’re. After all, you don’t wish to give customers your house deal with, however in case you’re crafting content material from an fascinating location or visiting a web site — share it!

DreamHost post on Instagram.
Yep, we’re on Instagram! Follow us for updates on our around-the-world adventures in internet hosting.

Hold Observe of (and Replicate) Excessive-Performing Posts

As you’re employed to grasp what’s efficient on every social community and what isn’t, there will probably be (a lot of) trial and error. Some posts will carry out properly, some gained’t. That’s a part of the educational and refining course of. However to extend the chance of engagement (and finally, the visitors to your weblog), preserve a detailed eye in your analytics and replicate the weather of your most profitable posts.

Interact Your self

If you would like individuals to work together with you, begin displaying some Insta love your self. Remark and like social content material from different blogs and web sites just like yours. Who is aware of, you could even (social) community your approach to new, helpful collaborations and partnerships. (See subsequent tip!)

Tag Workforce

You don’t need to be ridin’ solo when advertising and marketing on social media. Possible, you’ll join with different like-minded websites or companies with whom you possibly can mutually profit in your work to advertise your manufacturers. Whether or not your partnering up for visitor content material on one another’s blogs or just selling others’ posts, tag-teaming is at all times a good suggestion.

Grammarly post on Instagram.
Enhancing service Grammarly collabed with Glassdoor to offer invaluable resume writing ideas.

Inform Tales

A giant a part of Instagram’s progress is because of its Tales characteristic. It’s additionally helped enhance the period of time persons are spending on the community — customers beneath 25 years of age spent more than 30 minutes a day, whereas these over 25 spend greater than 24 minutes a day. So utilizing tales — whether or not to hyperlink to new content material, share sneak peeks of upcoming content material, or construct your model — may help you enhance your engagement and visitors.

Make use of CTAs

Right here’s a hopeful quantity for you: 75% (yep, three quarters!) of Instagram customers take motion — like making a purchase or trace, trace, navigating to an internet site — after visiting a put up. Audiences are keen (and sure) to behave; you simply have to level them in the proper route. In your posts and tales, give your audiences particular directions on what to do subsequent — most definitely, a hyperlink to go to your weblog.

Ace Captions

Don’t fear. You don’t have to be a stand-up comedian or prolific wordsmith to create captions that interact. However you must take into consideration them. Lots. Swiftly throwing up a haphazard caption isn’t simply lazy — it’s a missed alternative to draw new audiences to your web site. Showcase your voice and your weblog’s persona by crafting captions which can be playful, good, and character-conscious.

Airbnb post on Instagram.
Airbnb’s Instagram captions offer you wanderlust with vivid particulars and a storytelling really feel.

Re-read earlier than posting to catch spelling or grammar errors and to determine another potential errors. Additionally, ensure to plan out and make the most of related hashtags. Don’t stuff (hand-pick a number of) with pointless or inaccurate hashtags simply to get seen.  

Make the most of Person-Generated Content material

Companies and web sites aren’t the one ones producing spectacular content material on Instagram. Typically, run-of-the-mill on a regular basis customers can give you nice social content material. And in the event that they’re sharing, commenting on, or in any other case partaking along with your weblog or content material, that product is gold. Share it!

Letterfolk post on Instagram.
Letterfolk embraces the artistic initiatives of its prospects to advertise its merchandise.
Gal Meets Glam lifestyle/fashion blogger Julia Engel.
The Gal Meets Glam way of life and vogue blogger Julia Engel shares user-generated content material with prospects of her attire.

Be Enterprise-Minded

Even if you’re not peddling a product, you’re promoting one thing when selling your weblog: your content material (and your model). So preserve a enterprise mindset when deciding what, when, and why to put up. Eighty percent of Insta customers comply with a enterprise on the platform, that means audiences aren’t shy about partaking with and protecting tabs on accounts they like. (That might be you!)

Present Your Face

So it doesn’t essentially need to be your face, however experiences present that Instagram photographs that includes faces get 38% extra likes than faceless ones. Whether or not you wish to take your personal images or put money into high-quality stock photos, ensure to get some individuals in your shared photographs.

Humans of New York Instagram post.
People of New York is without doubt one of the finest examples of people-centric social photographs. And their stats are proof: it’s partaking.


  • Usership: 330 million month-to-month energetic customers
  • Important Demographic: 18 to 29-year-olds make up 36% of customers; 22% of 30 to 49-year-olds.
  • Key Occasions: Wednesday, 9-10 a.m., 2 p.m.
  • Ultimate Posting Frequency: 15 times a day
  • Publish Character Restrict: 280 (photographs and beginning-of-tweet handles don’t rely towards the restrict). Ultimate character quantity is 71-100.

Content material on Twitter is excessive quantity (there are greater than 350,000 tweets despatched each minute), which is why sharing or retweeting the next variety of tweets day-after-day is OK — and why it’s simpler to get misplaced within the shuffle in case you’re not crafting and tweeting out good content material that’s well-worded, well-timed, and accompanied by robust visuals. As a result of 42% of Twitter customers entry the app day-after-day, you might have each day alternatives to construct visitors to your weblog.

Spotify post on Twitter.
Along with selling their web site’s content material in artistic, visible methods, Spotify makes use of Twitter to have interaction audiences in dialog.

That being mentioned, Twitter isn’t only a approach to tweet out hyperlinks to new weblog content material. It’s additionally a approach to talk with audiences. Interact with customers by leveraging Twitter chats, responding to feedback, sharing polls, and using trending subjects or hashtags to hitch buzzworthy conversations.


  • Usership: 500 million customers
  • Important Demographic: 30 to 64-year-olds make up 61% of customers.
  • Key Occasions: Wednesday, 3-5 p.m.
  • Ultimate Posting Frequency: At the least as soon as per week, no more than as soon as a day.
  • Publish Character Restrict: Varies

Regardless of its long-held rep, LinkedIn isn’t only for suit-and-tie professionals trying to push their resumes or firms searching for their subsequent nice worker. LinkedIn is a social community that truly has glorious alternatives to market your weblog and appeal to readers.

Forty-six percent of social visitors to company web sites comes from LinkedIn. It’s one of many leaders in driving audiences to business blogs, so it may be a superb community to make the most of for constructing your personal weblog visitors — and visitors that’s willing to act and extra more likely to stay loyal.

Four Seasons Hotels and Resorts on LinkedIn.
Along with worker spotlights, enjoyable trend-related posts (like their very own Model Problem put up), and firm information, 4 Seasons Accommodations and Resorts makes use of LinkedIn to share their killer content material. #successful

Long-form content will get essentially the most shares on LinkedIn, so don’t fear about being long-winded. Create invaluable content material and take the area you want to take action, then share it on related Linkedin teams that can interact customers and direct them in the direction of your weblog for extra.

And don’t neglect visuals: Posts with eight images outperform the remainder.


  • Usership: 200 million energetic month-to-month customers
  • Important Demographic: 18 to 29-year-olds make up 36% of customers, 30 to 49-year-olds make up 34%, 70% of customers are girls.
  • Key Occasions: Saturday, evenings
  • Ultimate Posting Frequency: 5-30 pins a day
  • Publish Character Restrict: 500 characters or much less for pin description

Despite the fact that it looks as if we’ve handed the heyday of Pinterest prime, the image-centric social channel continues to be fourth in reputation, and it continues to develop. Plus, Pinterest isn’t only for digital imaginative and prescient boards (like that secret wedding board or formidable meal plan pins you’ve saved). The platform truly provides you some actually unbelievable methods to advertise your weblog.
Better Homes on Gardens on Pinterest.
For instance, whereas branding content material has turn into tiresome to audiences on many websites, 78% of Pinterest customers welcome content material from manufacturers. Plus, the best way you promote your weblog content material by way of pins isn’t only a one-and-done affair. You’ll be able to proceed to obtain engagement lengthy after you’ve hit submit. Customers save your content material and may proceed to revisit it after time has handed. This offers your shared content material an extended shelf life than most social media efforts have. Cool, proper? Plus, along with weblog content material, you possibly can create worth by pinning materials associated to the theme or area of interest of your weblog. This may help you construct your model — and your viewers.

Able to Promote Your Weblog on Social?

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Content material Promotion Made Simple

Really feel like a social media professional but? Don’t fear. We all know it’s rather a lot to course of. And that’s solely a sampling of social. If you happen to’re on the lookout for methods to department out into new social territory whenever you get the hold of some main channels (those that work finest for your viewers), look into different platforms, like YouTube (a social biggie), Tumblr, Reddit, Medium, Snapchat, and extra. There are Google communities, vlogs, and reblogging to grasp subsequent.

Simply know this: Every social media platform provides you other ways to advertise your weblog. Not solely do they differ by algorithms and working fashions but additionally on character limits and picture sizes, neighborhood interplay, important demographics, and the ways that make digital advertising and marketing efforts profitable on each. It is going to take time to seek out your social groove (and keep on high of ever-changing social traits and fashions), however placing your finest efforts into selling your weblog on social media will result in your end-of-the-rainbow gold: extra eyes in your A+ weblog.

Sunil Kushwaha

I am an innovative teacher and blogger. My intention is to create content for students, parents and teachers. Please support me in this mission by sharing the contents of this blog in your social networks.