The way to Construct a Teaching Web site on WordPress [Expert Guide]



Let’s say you’re a prospect desirous about hiring a life coach. You discover one you want particularly. They gave a speech at a area people middle: they blew you away with their data, their model, and their presentation.

Then you definately go dwelling, deliver up their web site, and discover out it’s a complete dud. It appears ten years old-fashioned. It provides your browser errors. 

Are you actually going to rent that coach now? In all probability not. How can they assist you out if they will’t even put collectively a good web site?

If you happen to’re a coach, your web site says every little thing about you. If you happen to can’t construct an excellent web site, then why ought to somebody belief you with the issues they want to handle? Happily, constructing a training web site is straightforward in case you flip to one of the widespread platforms available on the market: WordPress.

Why Construct a Teaching Web site on WordPress?

Earlier than the pandemic, 48% of coaches “steadily” engaged with their purchasers in particular person. However the developments are beginning to reverse. Beginning in 2020, about 40% of coaches began providing their providers on-line-only. In a survey of coaches, the identical statistics discovered that 77% of all coaches anticipate the COVID-driven developments to final a minimum of a 12 months.

However it’s straightforward to speak about an “on-line pivot” as if it’s a flip you possibly can swap. Not each coach is perhaps so fortunate of their site-building expertise to consider it that means. 

The rationale WordPress is so useful is it offers a basis for any web site you may wish to construct. As a CMS—content material administration system—it owns the overwhelming majority of the market share for a motive. WordPress is without doubt one of the easiest and most intuitive ways to handle your web site.

WordPress helps you deal with every little thing: weblog updates, publication subscriptions, web page design, contact kinds. If you wish to supply teaching providers on-line, consider WordPress as the inspiration for every little thing else you wish to accomplish. After you have WordPress put in, you possibly can add any variety of add-ons or functions to make your web site do what you need.

  • Need to create helpful “how-to” weblog posts? You are able to do that in WordPress.
  • Need to launch a free publication, together with a scrollbar on the high to attract in potential new purchasers? You are able to do that in WordPress.
  • Need to drive buzz for webinars? Combine your social media feed to robotically replace your web site? Schedule web site updates weeks prematurely? 

You are able to do all of it—when you’ve got WordPress put in.

The way to Set up WordPress on Your Web site

Even in case you’re new to constructing web sites, the excellent news about WordPress is it’s develop into so ubiquitous, some internet hosting firms (together with us right here at HostGator) supply one-click set up. We all know you need WordPress, and we’re not going to make it tough on you.

Even so, that leaves the query as to how one can get began. If you happen to’re a brand new buyer with a brand new internet hosting package deal, you should utilize one-click installation with HostGator.

  • Log into your Buyer Portal.
  • Click on Create Web site.
  • This takes you to a recent web page, labeled Construct your web site with WordPress. 
  • Click on Get Began.

Subsequent, seek the advice of your HostGator handbook for steps 5 by 1,076. Simply kidding. It’s actually that straightforward. However there’s one factor left to do. 

The positioning will robotically generate your WordPress login credentials, in addition to furnish you with a brief URL. Copy all of this data down on your reference. After you have these down, click on Go to WordPress. That’s actually the final step—you’re formally constructing your teaching web site on WordPress.

Watch this video for a fast walk-through of the complete course of:

What Ought to You Add to Your Teaching Web site?

The temptation can be to deck out your WordPress web page with each add-on and plugin possible. And that’s going to be enjoyable. However earlier than we get to that, let’s think about the meat and potatoes of the positioning itself. 

Let’s say you have already got a site identify on what you are promoting card. Whenever you hand that card to a potential teaching consumer, think about what they do subsequent. Do they sit at dwelling, take out the enterprise card, and sort in your area identify? In that case, what do they see? What don’t they see? Right here’s every little thing it’s best to embody while you construct the positioning:

A house web page

As a coach, your private home web page has to perform two necessary issues: seize consideration and set up belief. That makes each resolution in your web site’s homepage that rather more crucial.

If you happen to’re unsure what that appears like, use these two easy values to information your web site design.

  • Credibility. Proper off the bat, your web site ought to record a number of sources the place you might have appeared, whether or not it’s a podcast, native newspaper, or group affiliation. That builds belief proper off the bat: it’s exhausting to get quotes in case you don’t have some credibility as a coach.
  • Connection. A big {photograph} ought to greet guests above the fold—in different phrases, above the purpose we begin scrolling down. A “mission assertion” on the entrance web page tells your potential teaching purchasers what you’re all about. 

If you happen to image a funnel that filters potential teaching purchasers to your “contact” web page, the house web page is the very high of that funnel. It’s the widest level. It solutions the most important questions. It assumes the customer doesn’t know you. And it makes the massive, broad strokes of introductions that construct intrigue for what sort of teaching you supply.

A training providers web page

As soon as somebody reads up on you, a logical subsequent query is how one can work collectively. 

It’s going to be tempting to place the onus in your potential purchasers. However “contact me and we will work one thing out” isn’t perfect. It provides off the impression that you simply don’t do that typically.

Your providers web page treatments that. Right here’s what you’ll want to incorporate:

  • A listing of potential purchasers. Do you solely wish to coach C-suite executives? Are you open to any one-on-one consumer? Make that clear.
  • Record your choices. One-on-one zoom conferences? Webinars? Public speeches? No matter your strategy to teaching, make certain it’s clear what you might have on supply.

A contact web page

Now we’re narrowing the funnel. It’s time on your potential consumer to take motion. 

As such, your contact web page ought to be the best in your whole web site. There ought to solely be one step ahead for the customer: reaching out. Meaning a primary contact type with identify, e-mail, and a quick message.

If you happen to supply totally different providers, you possibly can customise your WordPress contact form to incorporate a drop-down menu. This fashion, you possibly can keep away from imprecise messages from potential purchasers who aren’t positive what they need. As you go additional in your teaching profession, you’ll discover instruments like these are invaluable for correctly qualifying prospects earlier than they develop into purchasers.

Okay, we’ve denied you the bells and whistles too lengthy. With the remaining in place, you can begin including the enjoyable plugins and fancy-schmancy design themes that make your teaching web site pop.

WordPress themes for coaches

  • Astra. Astra offers you an eye-popping dwelling web page; add your skilled {photograph} to assist set up that belief and authority off the bat.
  • Divi. Promoting because the “final WordPress web page builder,” Divi is a visual-based web site builder that takes the design guesswork out of your web page constructing. In spite of everything, you bought into teaching, not internet design.
  • Authority Pro. You gained’t get many purchasers in case you can’t set up your authority as an expert coach. Authority Professional is all about constructing that connection from the start.

WordPress plugins for coaches

  • WPForms. Your web site has all kinds of objectives, however finally, it’s about one factor: getting folks to click on “contact.” You don’t get teaching work till you possibly can construct well-performing contact kinds.
  • MemberPress. Have a rising record of clientele looking for a group of like-minded people? MemberPress might be the subsequent step in your on-line evolution, permitting you to create a group centered across the ideas you educate.
  • PushEngage. Let’s say you should hype an upcoming keynote speech or webinar. How do you generate buzz utilizing your web site alone? PushEngage helps you put up bulletins over your common content material, driving the pressing consideration you want.

Construct Your Teaching Web site with HostGator

Drawing in teaching purchasers is all about authority and credibility. At this time’s web site is a contemporary model of the enterprise card. You possibly can both take it significantly, construct an excellent presence, and hand out that tackle with satisfaction—or you possibly can hope for the most effective. 

With WordPress, you’ll discover out it’s extremely straightforward to decide on the previous. And that’s very true when you might have one in all HostGator’s dependable WordPress hosting packages that make organising WordPress a breeze.

Casey is the Senior Director of Advertising for Internet hosting and has been within the website hosting house for 7 years. He loves the slopes and hanging out together with his children.


Sunil Kushwaha

I am an innovative teacher and blogger. My intention is to create content for students, parents and teachers. Please support me in this mission by sharing the contents of this blog in your social networks.