10 Digital Merchandise You Can Promote on Your WordPress Web site



Promoting tangible items on-line is an excellent way to make money. Nonetheless, it’s not the one possibility you might have. Because the world continues to maneuver towards an electronically-driven atmosphere, you too can promote digital merchandise to earn an earnings. The trick is deciding what you may offer your customers.

In case you’re fascinated with e-commerce, promoting digital merchandise will be extremely profitable and rewarding. Usually, they’re simple to distribute, and there are sometimes fewer bills to cope with than conventional merchandise.

On this submit, we’ll begin by discussing among the advantages of promoting digital merchandise on your WordPress website. Then we’ll discover 10 choices that will help you get began. Let’s leap in!

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Why Promote Digital Merchandise on Your WordPress Web site

When excited about starting a WooCommerce online store, most individuals assume that you simply want a bodily product to inform. Whereas that is definitely an possibility, it’s not a requirement.

There are lots of benefits to promoting digital merchandise in your WordPress web site. For starters, there are sometimes decrease prices related to non-physical versus bodily objects.

Furthermore, the method of promoting digital merchandise on-line is commonly much less time-consuming and sophisticated. For instance, you may create a video or a chunk of graphic artwork with out spending any cash on it, then promote it based mostly on the time and ability that it took to create.

Usually, you gained’t want to fret about taxes and transport prices, nor would you need to consider order achievement or distribution facilities. This all helps streamline and automate the e-commerce side of your small business.

One other main benefit of promoting digital merchandise is that you simply often solely must create the product as soon as. Then you may promote and distribute it to as many purchasers as doable. This may help you save time and concurrently maximize your income.

10 Digital Merchandise You Can Promote on Your WordPress Web site

Now that we perceive a little bit extra about why promoting digital merchandise in your web site is a good suggestion, it’s time to discover a few of your choices. Beneath are 10 digital items to think about.

1. On-line Programs

One of the vital fashionable and efficient methods to earn a living on-line is to sell online courses. You possibly can create a coaching or academic program for any ability or topic you wish to educate.

Furthermore, there are platforms you should utilize to create your on-line course content material and lesson plans. So whether or not you’re a conventional educator or knowledgeable trying to promote premium content material to purchasers, you might have many various e-learning instruments to select from.

For instance, WordPress customers can use a plugin like LearnDash or LifterLMS.
The LifterLMS WordPress plugin.
You can even use third-party platforms to promote your on-line course, equivalent to Skillshare or Udemy. Nonetheless, we suggest attempting to promote instantly by way of your web site every time doable. This may help you undertaking a extra skilled and authoritative picture.

2. Templates

One other digital product you would possibly contemplate promoting is templates. This may be particularly useful in case you have fundamental graphic design or digital artwork expertise.

There are lots of various kinds of templates you could create. A number of the most typical ones embrace:

  • Resumes and proposals
  • Enterprise experiences and shows
  • Brochures and flyers
  • Social media graphics

Once more, you may create your merchandise as soon as, then promote them to a large viewers. Plus, you don’t want a lot to get began apart from the software program or on-line software wanted to create the template. This could possibly be a phrase processor equivalent to Microsoft Phrase or one thing extra graphic-driven equivalent to Adobe Photoshop. You might also wish to use an internet software like Canva, which helps you create all kinds of graphics and templates with a user-friendly drag-and-drop builder.

3. E-books

E-books have lengthy been one of the vital profitable methods to earn cash on-line. They had been among the many first digital items to hit the e-commerce market and proceed to be fashionable even in the present day.

This digital product might require a bit extra work than others. It’d take you a number of months to write down your e book. You might also want to rent an editor and proofreader. Nonetheless, as soon as your e book is prepared, you may make it out there in your web site and begin incomes a passive earnings.

There are additionally different locations the place you may distribute your e-books. For instance, you could possibly use a bigger on-line market like Amazon to achieve a wider viewers and increase your income.

4. Memberships and Subscriptions

With membership companies, you may promote recurring entry to info and occasions in your trade, equivalent to academic materials, coaching applications, webinars, and extra. As well as, you may offer premium access to your web site content material, both as a one-time or recurring charge.
An example of a membership website.
Beginning a subscription web site works basically the identical means. You should use a plugin equivalent to MemberPress to make this as simple as doable.
The MemberPress website.
This method enables you to launch your membership web site and give attention to giving worth to your subscribers. You possibly can put a paywall in entrance of unique content material and cost signup charges for entry to your members-only space.

5. Skilled Providers

An alternative choice is to sell professional services through your website. Technically, this isn’t a digital product. Nonetheless, skilled companies will be an efficient approach to earn a living on-line.

It’s additionally extraordinarily versatile. For instance, this service may embrace consulting, internet design and improvement, content material writing, and far more.
An example of a web designer’s website.
In fact, your capability to promote skilled companies will rely in your expertise, data, and background. Nonetheless, in case you have an space of experience, you may possible discover an viewers prepared to pay in your data or craft.

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6. Audio

Audio is one other broad class of digital belongings that you simply would possibly contemplate exploring. Many individuals are prepared to pay for a variety of audio recordsdata, from podcasts to music.

Some extra examples embrace:

  • Audiobooks
  • Language classes
  • Sound results
  • Stress-free meditations
  • Lectures

Relying on the kind of audio you’re creating, you should utilize many various platforms to host and share your recordsdata. For instance, along with your WordPress web site, you should utilize an internet site equivalent to SoundCloud to permit customers to stream your content material.
Alt text: The SoundCloud website.
To assist inspire prospects to buy your audio, it’s sensible to supply a short pattern totally free. That means, they will check the sound earlier than deciding whether or not it’s one thing they’re fascinated with shopping for.

7. Pictures

In case you’re passionate about photography, promoting your personal pictures will be one other wonderful approach to earn money online. With so many companies transferring their operations on-line, there’s at all times a gradual want for high-quality pictures to make use of in advertising and marketing campaigns and web sites.

There are a number of stock photography websites the place you may publish and promote your pictures, together with Shutterstock and Pexels. Nonetheless, you too can promote them instantly out of your WordPress site. As an example, you should utilize a WordPress plugin like NextGEN Gallery to show and promote your pictures.
The NextGEN Gallery WordPress plugin.
With this method, you’ll have extra management over your pricing and prices. For instance, you gained’t have to enroll in a membership, which some inventory photograph websites require you to do.

To assist drive visitors to your web site, you too can promote your pictures enterprise on different visual-heavy platforms, equivalent to Instagram. This may help you unfold consciousness about your pictures being on the market and, finally, improve your income.

8. Software program

In case you work in improvement and are code-savvy, the most effective methods you could possibly make money through your WordPress website is by creating and promoting your personal software program. In fact, this gained’t be the simplest or quickest digital product to supply. Nonetheless, it may be among the many most profitable.

You even have a few choices for the right way to value your software program. For instance, you could possibly promote it as a one-time charge for a limiteless license or as an ongoing subscription. This may help you keep a recurring earnings whereas retaining prices manageable in your prospects.

9. Apps

In case you’re not fascinated with growing a software program program, you could possibly contemplate creating and promoting a web-based application as an alternative. Cell apps have develop into extremely fashionable, and there are various completely different sorts of instruments and options that buyers are prepared to pay for.

As with software program applications, you too can take a pair completely different approaches to your app pricing. For instance, you could possibly cost a small, premium value. Alternatively, you could possibly create a “freemium” app.

With the latter, your prospects will have the ability to obtain and use some fundamental performance of the app totally free. Nonetheless, to unlock the total suite of options and digital content material, they’ll have to improve to a paid model.

Just like apps, you could possibly additionally develop and promote plugins. You possibly can submit your plugins by way of the official WordPress Plugin Directory.
The WordPress Plugin Directory.
If it’s not accepted, you might have the choice of promoting it instantly out of your WordPress web site. That is really helpful should you plan to supply a freemium plugin and provides customers a spot to be taught extra in regards to the plugin’s performance and options.

That is one other extremely versatile space. As extra companies transfer solely on-line, there’s a rising want for administration instruments and niche-specific apps. You may create a WordPress plugin that helps fill a niche available in the market.

10. Graphic Artwork

Many companies and professionals don’t know the right way to create their very own graphics or model belongings. Subsequently, should you’re expert or experienced with graphic design, you could possibly promote graphic artwork and inventive bundles out of your WordPress web site.

There are lots of completely different fields the place your work could possibly be helpful. For instance, you may promote artwork used on clothes, equivalent to t-shirts and hats.

Alternatively, you could possibly work with web design companies to assist create artwork used on consumer web sites. Different fashionable concepts embrace logos, icon packages, stencils, overlays, and backgrounds.

In case you’re a digital artist, one other route you may take is to promote printables. Just like templates, your prospects may benefit from the comfort of getting the product instantly out there as a straightforward digital obtain after they full their buy. Plus, you may create the murals as soon as and repeatedly promote it to your viewers.


In case you’re searching for a sensible approach to earn cash on-line, it’s sensible to think about promoting digital merchandise in your WordPress web site. Nonetheless, one of the vital difficult elements is figuring out what to supply your viewers. The reply will largely be based mostly in your expertise and expertise.

On this submit, we checked out 10 profitable choices in your on-line retailer. They embrace on-line programs, templates, e-books, and memberships. You can even promote skilled companies, audio and video, and software program and apps.

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Sunil Kushwaha

I am an innovative teacher and blogger. My intention is to create content for students, parents and teachers. Please support me in this mission by sharing the contents of this blog in your social networks.